Chief Operating Officer Gao Yitian
General affairs management and brand building,
Overall management of the film festival, co-branding and human resources

· General affairs management
· Branding strategy
General affairs management and brand building,
Overall management of the film festival, co-branding and human resources

Overall strategic development guidelines
What is FIRST? FIRST is about the first time, the initial stage and the raw and wild in contemporary filmmaking. It scrutinizes emerging films filled with energies. Perhaps the discussions of language, social contexts and characters’ attitude in cinema should be given the second place, because cinema is there. Whether it contributes to art, religion or human existence is left to time to answer.
A film is open to everybody for interpretation. It leaves no rigid dichotomy between two opposite rules, but keeps sharpening our eyes and elevating our standards higher.
Everyone is born to die. We ought not to rue the bygones, but to delight in the sight of clouds floating in the sky, cows by the lake, grass in lush and flowers in blossom. Meanwhile, cinema keeps us company.

· Film festival affairs
· Guest management
· Business operations

Strategic planning and public affairs management

· Creative planning and marketing strategy
· Press/Brand relations

Financial management

· Main Competition & Screening

· Festival supplier management
· Design and production management

· Film industry business development and coordination

· Editing
· Industry report writing

· Graphic design
· Brand visual management

