FIRST International Film Festival is to discover and to promote emerging Chinese filmmakers and their early works which would renovate the film language of world cinema, and facilitate the prosperity of Chinese film industry.

Included in this 10-day film festival are Competition, programmed screenings, Film Mart, Training Camp, panels and galas. FIRST has showcased nearly 100 excellent films once selected by Cannes, Berlinale, Sundance, among others. Film Mart comprises Financing Forum and Industry Screening and aims to create effective, deal-making conversations between filmmakers and the industry.

FIRST International Film Festival runs all year round. In the rest of the year, FIRST opens public tour programming, short film project and fiction/non-fiction labs. In 2018, nearly 100,000 guests from over 20 countries and regions and hundreds of volunteers attended FIRST. Its award ceremony live covered a total of 700,215 viewers and reached 1 billion people. It has become one of the most influential film festivals in Chinese-speaking regions.

Over the past years, Xie Fei (2014), Jiang Wen (2015), Wong Kar-wai (2016), Lou Ye (2017) and Chen Kuo-fu (2018) assumed the role of Jury President, and Deng Chao (2015), Huang Bo (2015), Chen Kun (2016), Zhou Xun (2017) and Zhao Wei (2018) as Spokesperson. With their support, FIRST devises a full array of events, self-financed by the Festival Committee. 

The purpose of FIRST is not to encourage filmmakers only, but to rasie public awareness of the importance of culture. We hereby express our deep gratitude towards our partners who have faith in cinema and who have accompanied FIRST all along this arduous journey. Each year, FIRST International Film Festival extends invitations to sponsors to create an exclusive, intimate community of brands who share the values of creativity and experimentation. The benefits of FIRST sponsorship include the potential to stimulate sales and to build relationships with the entertainment industry and creative community.

Brand Partners

The Film Fest provides regular and customized ways to partner with brand sponsors. The regular mode relies on the Fest’s resources and combines the brand’s image. The customized mode relies on the programming team to create new contents to suit the needs of a certain brand.

Please contact  for sponsorship benefits and more details

Previous Partners

Apple, Canon, Baume & Mercier, Ant Financial, Audi, Johnny Walker, Jameson


Industry Partners

The Festival aims to promote cooperation with industry players by establishing brand partnerships during FIRST Industry Screenings, Competition, Training Camp and other Festival sections.

FIRST Industries covers the entire film industrial cycle. By paying special attention to mid-to-lower budget projects, it builds a healthy environment for filmmakers with great growing potentials. FIRST Mart includes Financing Forum and Industry Screenings.

As a professional platform for young filmmakers, FIRST Financing Forum attracts over 800 feature film projects each year, with the participation of over 200 companies and nearly 1,000 industry guests. In the past three year, over 40% of all projects from the Financing Forum have finished shooting, establishing a healthy creative apparatus in the Chinese film industry. Internationally acclaimed films like An Elephant Sitting Still, Old Beast and The Looming Stormall came from the Financing Forum.

For the past two years, FIRST Industry Screening has established an effective venue for deals and dialogue between young filmmakers and various distribution and business channels, with a closing rate approaching 65%. By participating in the Industry Screenings, films such as Couch Boy,The Widowed Witch, E.T. Made in China, A Fish Called Wanda have reached audiences through theatrical and online platforms.

Competition is the centerpiece of the festival. For the past five years over 5000 films from 70 countries and regions have participated in the FIRST Competition. The section has helped discover and propel a number of young talents, including director Xin Yukun and his Coffin in the Mountain, Wen Muye and his short film Battle, and Zhang Dalei and The Summer is Gone. Starting from year, the Competition section will give out an Audience Choice Award and Face of the Year Award, which also opens up new cooperation avenues for industry partners.

The Training Camp is a professional educational forum open to all Chinese-language filmmakers. Since its inception in 2011, Training Camp has helped discover more than a hundred young filmmakers and also attracted world renowned artists such as Bela Tarr, Tsai Ming-liang and Hong-jin Na to serve as instructors. It also provided co-investment and custom brand cooperation opportunities for industry partners.

Please contact  for sponsorship benefits and more details.

Previous Partners

Tencent Pictures, Alibaba Pictures, Hehe Pictures, iQiyi, New Classics Media, Hengye Pictures, Hero Films, etc.


FIRST hopes to join hands with you and embark on this journey.