Industry Guest

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Established in 2010, FIRST Mart has been a hub to debut feature projects and played an active role in film business network.

Inspired by the concept of market economy, FIRST Mart has established a talent output mechanism different from competition, which comprises Financing Forum and Industry Screening and aims to bridge the gap between young filmmakers and the film industry, provide integral guidance for creators, and to supply the industry with desired talents.

FIRST Mart consists of Financing Forum (script trading) and Industry Screening (film trading), both operated by FIRST International Film Festival. Financing Forum offers programs like pitch presentations, one-on-one meetings, script workshops and Industry Café in order for young filmmakers to confidently present the industry professionals with their refined works. Industry Screening offers professional screening and premiere, private appointments as well as tutoring workshops. It collects both complete films and works-in-progress, and provides internal special screening opportunities for FIRST industry professionals. Through a post-screening in-depth conversation with industry guests, young filmmakers access the market and embrace new possibilities. Together participants explore and expand the modes of viewing and distribution.

In 2019, the number of companies registered at FIRST Mart reached 257. Financing Forum received a total of 732 film projects, 78.8% of which were the director’s feature-length debut projects. 450 industry guests attended FIRST Financing Forum and achieved 491 one-on-one meetings. 25 films were selected by Industry Screening with more than 1,500 audiences and an average occupancy of 80%, leading to over 200 project meetings.

In 2020, FIRST Mart will continue to pick the year’s most original and interesting scripts, and films of both commercial value and artistic touch. It again extends our cordial invitation to the representatives of all sects of the film industry to broaden the perspective of young filmmakers and other professionals. FIRST Mart looks forward to meeting our guests in Xining.

2020 FIRST Industry Guest Application Guidelines

Please contact or call 86-010-85564221 should there be any problems.


Online registration for the 14th FIRST Mart Industry Guest is open from noon, April 28 to midnight, June 24, 2020 (GMT+08:00).


FIRST Mart Industry Guest accepts applications from individuals or organizations in the film industry or other sectors of the entertainment business, including but not limited to film production, investment, sales as well as promotion and distribution. Talent agents, festival programmers, professionals from related fields – such as law and finance – are also welcome.